FBA Listing Optimization Service- Amazon Listing Design
Amazon Product Pictures Photos Photography Images and Listing Graphics Designer that Optimizes and Improves Conversions – Help Your Amazon Listing Convert
To start selling your products on Amazon, you must have high-quality, benefit and feature drive product images and listing graphics that turn Amazon listing visitors into buyers. This begins with making your product stand out from the competition.
The best and easiest way to do this is to make sure you have eye catching product and listing images that are eye catching and quickly communicate the features and benefits that separates your products from the rest.
In 2016, the founder of FBA Listing Design was scouring the web in search of photography and graphic design services that were custom tailored to succeed on Amazon. After finding that none existed, FBA Listing Design was created.
Over the years, FBA Listing Design has leveraged its deep knowledge of Amazon conversion optimization to train a rockstar team of creatives based out of Dhaka, Bangladesh. Today FBA Listing Design is a category leader offering services in photography, graphic design, copywriting and video.
Amazon Product Images Listing Graphics and Pictures
The product images we produce are optimized for Amazon, eBay and Rakuten among other online market places and sales channels. Our listing graphics and product images follow Amazon guidelines ensuring sales and amazing Amazon success!
The Assistance of an Amazon Product Listing Image Designer
If you’re ever in need of a qualified Amazon product listing image designer, you don’t have to feel at a loss. Just reach out to KEX Consulting in Tampa, Florida. We’re a full-service Amazon product image designer company that specializes in a vast array of convenient and efficient services. Examples of these services are:
- Amazon Product Listing Images and Graphics
- 3D Renderings of Supplement Bottles
- Product Mock Ups of Supplement Bottles
- Nutraceutical Label Design
- Vitamin Label Design
- Supplement Label Design
- General Graphic Design
We understand how important selling products through the vast online retailer Amazon can be for so many businesses in this world. That’s why we go above and beyond to provide clients with the finest product image design service possible. If you want professional assistance from an Amazon image designer who is skilled, seasoned and hard-working, KEX Consulting is available to accommodate any and all of your requirements.
We can give you access to an Amazon product image designer who can cater to all of your preferences. It doesn’t matter what your specific image design preferences are, either. If you’re searching for the talents of an Amazon image designer who excels at clean, streamlined and modern work, KEX Consulting can help you.
If you’re searching for the guidance of an Amazon product listing image designer who excels at more complex, intricate and elaborate work, our company can help you all the same.
Tip #1: Use only Creative Photos
A picture they say is worth more than a thousand words. But when it comes to Amazon, it is even worth potentially more than a $1000! One of the best ways that you can make your product stand out uniquely is through the use of pictures. While the power of images to your listing is quite limited in driving traffic, they can be the deciding factor when it comes to the conversion of your customers.
After spending quite a lot of time looking for the perfect product and even thousands of dollars bringing them to the market, I’m sure a hundred and fifty dollars on pictures won’t be too much for its role.
Let’s take a look at some of the protocols to follow around images and the ways in which you can stand out using great looking images.
Tip #2: Creating a Title rich in Keyword with Benefits
When it comes to keyword, the title is unarguably the most important part of your product detail page. Although no one can claim to have a solid knowledge of how Amazon search algorithm works, we sure know that placing your keywords carefully in the title has a lot to play in ranking your product. Having said that, creating a great title does not come easy. We have created some guidelines to help you create great titles.
Guidelines for your Title.
To get started with, you should know that Amazon frowns on your stuffing your title with keywords. This involves the practice of putting together as many keywords into your title as possible even if it doesn’t make sense. You should try as much as you can to avoid that.
However, you should also know that you should always endeavor to include as many relevant keywords as you can into your title. How should your title look? We will first list some of the normal “guidelines” that Amazon includes in its Seller Central. Then we will look into our own personal recommendations for your title.
The guidelines from Seller Central are as listed below:
- Ensure all words start with a capital letter
- NEVER should you use ALL CAPS for any word.
- Do not capitalize conjunctions and articles such as “and”, “the”, “for” etc
- Never capitalize prepositions that do not reach five letters. Examples are “over”, “on” etc.
Symbols and Numbers:
- Employ the use of numerals (5 in place of five)
- Write out measurements in full (for instance 4 inches not 4”)
- Never include type 1 high ascii characters such as ©
- Avoid symbols like $ * ! ¬
Information on your product:
- Avoid the use of promotional messages like “free shipping” or “sales”
- Do not include price
- Put in the color and size in “child” ASINs so as to show variation
- Avoid the use of commentary, like “Best Seller” or “Hot sales”
- Only include merchant name if your product is a private label. Otherwise you should not include it.
Maximizing Limits of Characters
Sticking to the guidelines above will get you started to coming up with a great title. A lot of people still ask a very common question. “What should be the length of a good title?” The answer is not that straightforward. Amazon suggests a general rule of a maximum character length of just 50 characters. To be really honest with you, it is quite short. Amazon generally allows up to 200 characters limit for the title while some categories have even less. We usually prefer to fill up the space by explaining as plain as possible what the product does with relevant keywords. It is not uncommon to see that an Amazon listing services will give you a title that will max out the character spaces that are available for you.
Fill in Benefits that are missing in others
While we have seen how relevant keywords can bring traffic to your listing by including them in your title. However, what happens when the customer finally comes across your product and reads through your title? This is exactly where a lot of Amazon sellers are failing. You should know for a fact that your product title is often the best place to expose the best feature about your product.
Tip #3: Customizing your title for Mobile
According a recent study, in 2015 alone, it was estimated that more than 69% of holiday online shopping took place on a mobile device. You can surely guess that the number will have shoot up pretty much since then. This is not only true for the holidays, but throughout the years. You should also know that a lot of mobile users scroll through contents quite rapidly!
What is the implication of this for your business? From the viewpoint of an Amazon customer and shopper myself, if the title coming up does not match what I need, you can be sure that I am not clicking on that title to see what it contains. In comparing the mobile view with the desktop view, you will note that even though the mobile views show a good amount of information, you will want them to see those important keywords up there.
Tip #4: Product Bullets that drive sales
he listed highlights of a listing are usually where a lot of customers go so as to get the needed details of a listing. What do you think that means for you? It means that you should work on them! Here is another area that a lot of sellers are missing out a lot and fail to maximize to its fullest potential. You do not just want to bore the reader with some unnecessary information. Here is a good place where you can creatively combine the power of relevant keywords and good sales copy. For starters you can consider the following:
Benefits and Features
Among the most effective ways of making use of the bullet points, listing out the features then making the benefits follow is a great way. How do you take the best out of this technique? There is a little trick that really worked out for me. Always immediately include the words “so that” in the bullet just after writing the particular feature. Yes, you heard that right! Those little 2 words will help you a lot when writing out the highlights of your products.
“These fishing lines have been provided with gloves so that you can easily have a firm grip on them!”
A lot of sellers do not encounter problem in writing out the features of their listings. Where the problem lies is actually writing the benefits which are usually skipped. Taking note and including the words “so that” helps you to remember to explain why the customer needs such feature! People are not just interested in the things that the product can do, but they will like to know how it will help them.
Details Vs. Skimmers
Whether you are a skimmer or a detail reader, you will get the two types of readers as your customers. So how about you take care of these two group of readers? One good way that you can achieve this is through the listing of the important features of your product in a bullet so that they can stand out.
A way that several sellers do this is by including the feature of every bullet in front of them and making them all caps. A good example is this:
FREE GLOVE INCLUDED – The fishing line comes with some handy gloves so that they will help you to provide those firm grips without slipping.
Doing this will ensure that skimmers get the main feature by just skimming through the contents and people who like to read word for word will also get something to feed their eyes on. That’s a win-win situation.
Your Call to Action
Having a call to Action helps you to tell your buyer to purchase your product. Are you in the habit of missing this important part of your listing out? You should start trying to include them. They can look like this:
“Buy your fishing line now to begin experiencing a whole new fishing experience!”
In order to carry the mobile viewers along in your call to action, always try to include them early in your bullet points. When viewing on mobile, it is usually only the first 3 bullet points that gets listed out, except the shopper clicks on it to see more product details. You will definitely like to include your most precious information within these three bullets.
Tip #5: No Guarantee or A Lifetime Guarantee?
The phrase “Life guarantee” sure sounds pretty strong and like a very long time. A lot of sellers refuse to include this in their listing because of the long time that it promises. So, it is common for you to come across products with “30 days guarantee!” which in fact is the minimum default set by Amazon or even “10 months guarantee!” The problem that comes with putting a limited guarantee is that the customers tend to associate the amount of guarantee to how long the product will last when they buy one.
Don’t you think they are right? All those products with warranty tends to get spoilt only when the warranty period expires.
That is the reason why adding the phrase “lifetime guarantee” on your product listing can help you to instil more confidence in customers to help increase the conversion of your product. Also, how many customers do you think will keep in mind that their new purchased product has a lifetime warranty even just a few months after purchase? In case your product is of inferior quality and may not last more than 2 months, then this strategy is not certainly for you. For good quality products, including a “lifetime guarantee” has proven to have much more upsides than downsides.
Tip #6: Making use of EBC (Enhanced Brand Content)
EBC is one cool way of displaying some additional images about your product and texts. The most exciting part? Now for Mobile, the Enhanced Brand Content is displayed before the bullet points.
There are five different templates for you to explore with the EBC. We usually recommend the 1 header image – maximum size 970 x 600 pixels 5 images with maximum 300 pixels square each and t additional text placements format.
Earlier, we have discussed about displaying your brand story in your product description. You can do this in an even better way through the EBC!
Requirements of EBC
In order for you to take advantage of EBC, you have to first register your brand. It is easy for you to have a brand registered once you have your trademark. Usually, getting the trademark is what poses the challenge for the greater part of sellers.
Conclusion: How do you Master the Act of Listing Optimization?
What exactly is the secret formula to becoming a master when it comes to optimizing Amazon listing? Just like a lot of things, you need to dedicate your time and practice often. You can either decide to invest your time and money into becoming an expert when it comes to listing optimization, and you can also go ahead to spend your time doing other things that you long for, and get an Amazon listing service to do the job for you. Your final decision is entirely based on you and the stage of your business.
Tip #7: Product Descriptions that increases conversion
Although your product description on Amazon has little importance when compared to your title, bullet points and images, it is still yet another area that can help you to sell your products to your customers. The product description is not one of the first things that you will see on the page as it appears much lower on the page. Having that in mind, some of the few powerful ways that you can use to have an edge over your competitors are as described below:
Include an FAQ Section
You should first know that the main reason that a customer will check your product description is to get more information about your product. You have failed to sell your product to them with your images, bullets or title and they are trying to look for more information to provide answers to their pending questions. Your only shot at doing that is your product description. You can go ahead to create your own Frequently Asked Questions in your description. You can create this based on your own intuition of the questions that are likely to be on the customer’s mind or based on the questions that you are often asked by prospects. This is a great avenue to provide answers to your customer’s questions so that they can get more confidence to buy.
Your Call to Action
It is always a good idea to begin the product description with a call to action. In case you have a general promotion that is currently on or a bonus available to your customer, tell them right away to add the product to their cart so that they can take good advantage of the promotion currently going on.
Let them in on your Brand Story
In case you do not have any access to EBC (Enhanced Brand Content), then the product description is just perfect for you to let the customers in on your brand story. Although it might not be a good way to hit some more keywords to your listing, it is however a good way for you to build your general brand awareness. In case you have a mission, cause or goal that you are trying to support through your business, you can be sure that this is the perfect avenue for you to expose the story and let them in on it. With respect to the product, a few customers prefer to buy a product that they think has some sort of positive background. Even if all it takes is for them to support a starting business owner.
It is sure that you must have exhausted your most relevant and main keywords in the title and bullets of your listing. If you have done that, there is no point repeating them anymore for your ranking purposes. Just including it once is enough. If you however, have a list of “secondary” keywords that you will like to include, then you can go ahead to place them in the description. You can also include words that get less search volume but are still related to your product. There are no negative impacts of including some additional keywords to your listing.
HTML OR NO HTML
The Amazon’s product description field by default is just plain. All your description will look like a block of text if you have quite a lot of words in them. The only problem that this brings is that it is not exactly easy to read, and a lot of your customers won’t even bother to read them. So what can you do to improve this? Well, you can resort to using the HTML. Making use of bolds and page break is well within the Amazon’s TOS, but we you should certainly use this with caution. Some of the few tags to consider are as listed below:
- Paragraph text
is one great way to structure and breakdown your sentences or paragraphs.
- tag will help you to create break lines and break your texts. It is one of the most important, and it will allow you to structure your texts and prevent them from just appearing as one large block of text.
- Bolded Text will help you to lay emphasis on your words and turn them to Bolded Texts
- You can include bullets. The best way to do this, is to actually copy a bullet point and paste it in the description field. Putting some spaces before your text and a
tag to break the line will make it more structured. You should know that Amazon can make changes to their rules on HTML at anytime, so you should always have your plain text description handy to use when needed. If you make use of Amazon listing service, it is not uncommon to see them provide you with the two versions (both HTML and PLAIN versions)