FBA Listing Optimization Service- Amazon Cover Image
A cover photo is the larger photo at the top of your product profile. A cover photo is so important thing for mark your product to the customers. Cover photo plays a vital role for increasing sales of your product.
A tales going on “A picture is worth a thousand words.”E-commerce is clearly more dependent on photography than any other kind of sales channel, because it breaks from the traditional ‘ bricks and mortar’ shopping experience. Consumers cannot simply walk into a store, pick up, sit on, sit in or even taste the product they are interested in, before making a purchase. An e-commerce website needs to convey all the same information through a variety of narrower mediums, primarily photographs, words and video.
For online retailers, product cover image photography for e-commerce needs to supplement the 5 senses for the item that a shopper would normally rely on to make a purchase decision in-person, and then to increase the odds that they will actually click ‘add to basket.’ It has a considerable amount of ground to cover if it is to deliver this sales conversion. Quality product Cover Image photography should be able to replace the customers five senses.
Every retailer should be aim to showcase their products to their fullest to potential customers. That’s just plain common sense. While retailers probably know their product inside and out, a customer may not. Today’s web-savvy customers know how to seek out information that will inform and steer their buying decisions, such as online reviews, social shares, Pinterest boards and bloggers, to name but a few. Therefore presenting products through quality Cover Image photography enables an e-commerce retailer to cut through the ‘noise’ and add value and worthiness.
There is a lot of discussion about the ‘perceived value’ of a product, in the eyes of a customer. This is especially important when distinguishing between competitors. When a customer is faced with two identical products, with identical prices on separate websites, it is usually the quality of the Cover Image photography used to showcase the product that will convert the sale. By nature, humans look and browse things that look good on the eye. So it’s no surprise good Cover Image can lure to sell more.
How can we maximize the potential of Cover Image photography for e-commerce:
- Do not underestimate the value of simplicity. We want things to look and feel fluid, sleek, and minimal. A strong clean photographic style creates a statement that is bigger than just one product. Stripping out the clutter in your imagery and focusing on the product not only creates a more versatile image that you can use for multiple things, but can also help elevate the perceived value of your products, and your brand as a whole.
- Do not forget the context of the Cover image and the background. This is relevant for both product images, where a consistent backdrop allows the focus to remain on the product and also lifestyle images, where customers look for empathy and recognition in the items and styling around the product.
- Do consider the design of your website, when preparing photo shoots. Will the Cover Image design work best with landscape, portrait or square images? Is there enough space or contrast to allow for text to be used alongside or on top of the Cover image? In an ideal world the designer will be given a library of quality images at the start of the project to enable them to shape the design around it, resulting in a far better design process.
- Consider alternative views of each product. Close-ups, underneath, from the inside looking out etc etc. The more detailed options you can then present to your potential customer, the more they understand the value of the product and the fewer questions they have. This also helps minimize the risk of product returns, do to a lack of understanding about the product.
- Use high-resolution cover image photography as much as possible. Not only does this showcase the product best, but it also allows for clearer images on retina screens (Apple devices) and the ability to add a detailed zoom feature to the website.
We live in a visual world. A customer walks into a brick and mortar store because they like what they see from outside. Similarly, when customers land on your store page, their attention gravitates to your images first and, if they like what they see, they keep on browsing and, hopefully, make a purchase. That is why product photography is essential to the success of any ecommerce operation.
Quality product images are a key driver of store engagement, conversion and retention, and overall customer lifetime value. This guide will walk you through the entire process of producing images that help you grow your store.
Eye-tracking studies show that store visitors are first engaged by visual elements, which makes them more likely to stick around and explore the site. The quality of your images will define this first interaction, the perceived value of your products, and your brand’s image. First impressions can make or break an ecommerce store and your product photos are at the helm of that interaction. This guide will help you understand what makes an image engaging and walk you through producing photos that boost the lifetime value of your customers.
The images you use across your ecommerce ecosystem radiate your brand’s identity. And the elements that define them define your brand. Some of these elements are:
- Color palette
- Focal length
- Location and context
Your images enrich your content and speak to your target audience. If you see a white polar bear on a red background with nothing else, you will immediately think Coca-Cola. Though it may look simple, that level of brand recognition has been years in the making with images of those same colors and main characters all over every kind of physical and virtual experience.
Photography is a Crucial Part of any Creative Strategy
Images grab and hold consumer attention, forming their first impressions, so make sure they are unique and resonating. The internet is flooded with visual content, but only a handful of it actually improves non-verbal communication and influences consumer emotions. That is the difference between generic photos and photography that tells a story with your product, setting, and color themes.
Your strategy relies on images to improve understanding, increase engagement, and inspire consumers to take action. To do that, you have to create timeless, emotional, and dynamic images that create a favorable perception and ultimately drive sales. Your images have to tell a story and convey your value proposition in a visual voice that resonates with your audience. Creativity can be something as simple as the lighting you use to take your photos or as grand as doing a photoshoot on the beach with the whitest sand. Either one can help you get a competitive edge.
Stats and Facts on the Importance of Images
People form their first impression within a mere 50 milliseconds. That’s less than half a glance! And making that impression count rests on the quality of your images.
A great example of slick and enticing product photography is Bulbul Watches. Their images are utterly simple but uniform and in tune with the brand’s minimalism designs. The occasional context photo adds to the appeal of an active and infinitely cool lifestyle every millennial dreams about. Bulbul passes the 50 milliseconds test with flying colors and makes visitors not only stick around but engage with their website too.
Product Photography Enhances All Buyer Interactions
Your product images serve as your ambassadors, not only on your product page but across your store and beyond on your on- and offline marketing channels. They help you nurture your buyers along their decision-making journey and, naturally, do a better job at that if they look better.
From grabbing attention with a social media post to an email with casual in-context images, and from physical flyers and banners to product pages that convert, your images do a lot of the legwork.
On social media pages, you can be more creative with your photography but you still have to adhere to high-quality standards. When your customers land on a collection page, you are showcasing your entire product line with images doing most of the talking. Your photos build trust at each touch point and transform that trust into higher conversion and retention rates.
The technical image requirements for Amazon
When setting up new product pages or updating existing listings, you’ll need to meet the Amazon photo size guidelines and related technical requirements. If you don’t, Amazon won’t accept it.
Check out the Amazon product image requirements at a glance below, but remember that it’s always best to check their site for the most up-to-date information:
Image size: Images should be at least 1000 pixels in either width or height. Amazon recommends 2560 pixels wide.
- Image frame: The product should fill 85% of the frame.
- Background color: ALL product photos should have a pure white background.
- File format: You can upload JPEG, PNG, GIF or TIFF files.
- Color mode: Both sRGB and CMYK are accepted.
Other image requirements for Amazon to note:
- File names: The file name must include the product identifier (this is your Amazon ASIN, JAN, EAN, 13-digit ISBN or UPC). After that, a period and a file extension (see accepted file types listed above). For example, 1234567890123.tif or A987654321.jpg. You may not include dashes, spaces or other characters in the file name.
- Design: You can’t include any text, borders, logos, mannequins or watermarks in your images. If you have a mannequin, you can learn how to edit it out or employ our ghost mannequin image-editing services.
Adhere to Amazon’s standards for high-quality images
Color variants should be reshot, according to the image requirements for Amazon. Using high-quality images for the MAIN and child SKU images are particularly important for converting sales and receiving more clicks, but they’re also part of Amazon’s non-technical standards.
These Amazon product images requirements are:
- Use real photos: The image must be an actual photo (or the cover art, in the case of music or books for example). Drawings, vectors and illustrations are no-noses — as well as additional inset images, graphics or text overlays.
- Keep it simple: Anything in the frame that’s not directly related to the product risks becoming distracting to the potential buyer. Remove these from your Amazon product images.
- Aim for quality: Use sharp, high-resolution and well-lit product photos that look realistic. Pay special attention to how the colors look after they’re shot.
- Be appropriate: Pornographic or offensive messages are prohibited from Amazon.
Beyond adhering to image requirements for Amazon, high-quality imagery will also make your products come to life for shoppers who can only view them through a screen.
Here’s what can happen if you use an unreliable editing service, for example:
Compare the image above to this professionally shot and edited image:
Offer level images
If you’re selling used or refurbished products, an “Offer Level” or Listing Photo is also allowed on your product pages. This image displays on Amazon’s Offer listing page, which helps customers differentiate your offer. To add your image, access your Amazon Common Template. Map the field termed as “Main Offer Image” and “Offer Images.”
Use a variety of product photos
It is your job to use product photos on your Amazon listing that give customers a detailed view of the item from all perspectives. Not showing in aspects of the product in detail can cost you a potential customer.
This men’s jacket, for example, is photographed on a man from the front and back, both with and without the removable sleeves. The seller could take it up a notch by showing the inside of the jacket as well.
If you’re not sure which angles your customers want to see regarding your product, go to a physical retail store and observe how shoppers interact with merchandise. The interior of handbags, for instance, is often photographed as there are important features there.
“Use pictures with real people,” Barron says. “Pictures of your product in use can increase your conversion rates and grab people’s attention.”
You’ll also want to pay attention to the lighting of your photoshoot and how that affects the colors of your photos, especially because they need to look the same way in the photos as they do to the naked eye. “Use an extra light source, and edit the photo afterward to really make it pop,” Termuhlen says. A little bit of post-processing can go a long way.
Kern recommends using a Lightroom preset if you’re editing a batch of photos. “That way, all of the images have a cohesive feel,” he says.
If your budget allows, consider hiring a product photographer. An experienced professional who specializes in your industry and type of products should know which angles to capture.
Mind the entire frame
It’s easy to focus on the subject of your image and lose sight of the entire frame. But paying attention to the edges and corners of your photos is super important. You want to fill the frame but also avoid cutting off the subject of your image.
“Make sure the product takes up as much space as possible,” says Barron. “Many people will have too much white space in their photo which makes their product look small in the search results. You want your product to be as big as possible so it’s easier to get noticed.”
Provide important information
In addition to showcasing your product, you can use Amazon product images to share important information about the item. “If it’s a multi-pack, include a small icon overlay that says 10-pack or whatever count it is,” says Barron. “Call out dimensions and features to draw attention to what makes your product unique.”
Perhaps you create a graphic rendering of the technology behind your spill-proof children’s dishes or show a breakdown of the easy three-step setup for your backpacking tents.
This bike trainer stand on Amazon has a few different graphics that show more information about the product:
Sellers interested in getting assistance from a professional photographer should take the time to review each candidate portfolio. It’s also worth considering how long they’ve been in business and whether they have legitimate office and studio or if it’s just a home-based business. The investment will be worth it when the seller’s large, professional photo helps improve the click through rate and their products begin showing on Sponsored Ads and Amazon search engine result page more frequently.
Successful high-volume sellers understand that using professional photographs and supporting images for product pages typically results in higher sales conversions and better click through rates. Using high-res photos that show the entire product and tell a story is the most effective way of making a great first impression on potential buyers.