How to Use SEMRUSH for Keyword Research – Complete Beginner’s Guide
Here’s a beginner’s guide to using SEMrush for keyword research:
Start by logging into your SEMrush account and navigating to the Keyword Research tool. You can find this by clicking on the “Keyword Research” tab in the main navigation menu.
Enter a seed keyword or phrase that you want to target in the search box. This will give you a list of related keywords that you can target in your content.
Review the list of related keywords that SEMrush provides. You can sort them by various metrics, such as search volume, keyword difficulty, and CPC (cost per click).
Use the filters to narrow down your keyword list. For example, you can filter out low-volume keywords or keywords with high competition.
Analyze the keyword difficulty metric for each keyword. This metric indicates how difficult it will be to rank for a particular keyword. You may want to target keywords with lower difficulty scores if you’re just starting out.
Review the SERP (search engine results page) for each keyword. SEMrush provides a preview of the SERP, which can give you an idea of what type of content is currently ranking for that keyword.
Use the Keyword Magic tool to generate long-tail variations of your target keyword. This can help you identify more specific keywords that you can target in your content.
Export your keyword list to a CSV file or save it to a list in your SEMrush account. This will make it easier to reference your keyword research later on.
By following these steps, you can use SEMrush to identify high-value keywords that you can target in your content and SEO efforts. Keep in mind that keyword research is an ongoing process, and you may need to adjust your strategy as you analyze the results of your campaigns.