AMAZON DESIGN LISTING
AMAZON PRODUCT PICTURES PHOTOS PHOTOGRAPHY IMAGES AND LISTING GRAPHICS DESIGNER THAT OPTIMIZES AND IMPROVES CONVERSIONS – HELP YOUR AMAZON LISTING CONVERT
To start selling products on Amazon or any website, we must have high-quality, benefit and feature drive product images and listing graphics that turn Amazon listing visitors into buyers. This starts with making your product-idea stand out from the competition.
The easiest and the best way to do this is to make sure you have attractive products and select images that are enchanting and quickly apprize the features and benefits that characterize your products from the rest.
IN 2016, THE FOUNDER OF FBA LISTING DESIGN WAS SCOURING THE WEB IN SEARCH OF PHOTOGRAPHY AND GRAPHIC DESIGN SERVICES THAT WERE CUSTOM TAILORED TO SUCCEED ON AMAZON. AFTER FINDING THAT NONE EXISTED, FBA LISTING DESIGN WAS CREATED.
OVER THE YEARS, FBA LISTING DESIGN HAS LEVERAGED ITS DEEP KNOWLEDGE OF AMAZON CONVERSION OPTIMIZATION TO TRAIN A ROCKSTAR TEAM OF CREATIVES BASED OUT OF DHAKA, BANGLADESH. TODAY FBA LISTING DESIGN IS A CATEGORY LEADER OFFERING SERVICES IN PHOTOGRAPHY, GRAPHIC DESIGN, COPYWRITING AND VIDEO.
Amazon Product Images Listing Graphics and Pictures
The product images we produce are optimized for Amazon, eBay and Rakuten among other online marketplaces and sales channels. Our listing graphics and product images follow Amazon guidelines ensuring sales and amazing Amazon success!
The Assistance of an Amazon Product Listing Image Designer
If you’re ever in need of a qualified Amazon product listing image designer, you don’t have to feel at a loss. Just reach out to KEX Consulting in Tampa, Florida. We’re a full-service Amazon product image designer company that specializes in a vast array of convenient and efficient services.
Examples of these services are:
- Amazon Product Listing Images and Graphics
- 3D Renderings of Supplement Bottles
- Product Mock Ups of Supplement Bottles
- Nutraceutical Label Design
- Vitamin Label Design
- Supplement Label Design
- General Graphic Design
We understand how important selling products through the vast online retailer Amazon can be for so many businesses in this world. That’s why we go above and beyond to provide clients with the finest product image design service possible. If you want professional assistance from an Amazon image designer who is expert, skilled and hard-working, KEX Consulting is available to make up any and all of your requirements.
We can give you access to an Amazon product image designer who can design and listed all of your preferences. It doesn’t matter what your specific image design preferences are, either. If you’re searching for the talents of an Amazon image designer who excels at clean, streamlined and modern work, KEX Consulting can help you.
If you’re searching for the guidance of an Amazon product listing image designer who expert at more complex, deep and elaborate work, our company can help you all the same.
TIP #1: USE ONLY CREATIVE PHOTOS
A picture they say is worth more than a thousand words. But when it comes to Amazon, it is even worth potentially more than a $1000!The way you present your products online has a significant impact on sales. Amateur-looking product shots erode consumers’ trust and could send them fleeing.
We live in a visual world. A customer walks into a brick and mortar store because they like what they see from outside. Similarly, when customers land on your store page, their attention gravitates to your images first and, if they like what they see, they keep on browsing and hopefully make a purchase. That is why product photography is essential to the success of any ecommerce operation. One of the best ways that you can make your product stand out uniquely is through the use of pictures.
While the power of images to your listing is quite limited in driving traffic, they can be the deciding factor when it comes to the conversion of your customers.
TIP #2: CREATING A TITLE RICH IN KEYWORD WITH BENEFITS
You could be an excellent writer but if you fail to drive traffic to your written page then the end result becomes pointless. The title of your product is the entry point to your site, much like the store front for your business. A poorly done storefront can actually push people away from your business, and your product title can do the same if you aren’t careful.
Having said that, creating a great title does not come easy. We have created some guidelines to help you create great titles.
Guidelines for your Title:
Before you start anywhere, you’ll want a general formula to use as your guideline. No matter what products you’re selling, the title should contain the following bits of information:
Capitalization:
- Ensure all words start with a capital letter
- NEVER should you use ALL CAPS for any word.
- Do not capitalize conjunctions and articles such as “and”, “the”, “for” etc
- Never capitalize prepositions that do not reach five letters. Examples are “over”, “on” etc.
Symbols and Numbers:
- Employ the use of numerals (5 in place of five)
- Write out measurements in full (for instance 4 inches not 4”)
- Never include type 1 high ascii characters such as ©
- Avoid symbols like $ * ! ¬
Information on your product:
- Avoid the use of promotional messages like “free shipping” or “sales”
- Do not include price
- Put in the color and size in “child” ASINs so as to show variation
- Avoid the use of commentary, like “Best Seller” or “Hot sales”
- Only include merchant name if your product is a private label. Otherwise you should not include it.
Maximizing Limits of Characters:
The new keyword length rules state that the entire keyword entry will be deleted if it exceeds 250 bytes (in the US)
- Keep content within the prescribed length limit (less than 250, 200 for India, 500 for Japan):
- Length limit applies to total content in all generic keyword fields (a max. of 5 attributes).
- Whole entry will be rejected upon exceeding limit.
Fill in Benefits that are missing in others
While we have seen how relevant keywords can bring traffic to your listing by including them in your title. However, what happens when the customer finally comes across your product and reads through your title? This is exactly where a lot of Amazon sellers are failing. You should know for a fact that your product title is often the best place to expose the best feature about your product.
TIP #3: CUSTOMIZING YOUR TITLE FOR MOBILE
Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts.
According to the Mobile Movement, a study by Google, 77% of smartphone users visit search engines. And page titles are the first thing that mobile searchers evaluate when browsing search results on their phone. The closer you can match your page titles to their search queries, then, the higher the likelihood that a user will click through to your content.
Despite its apparent simplicity, the title of a page is an important marketing tool that allows you to create content that’s optimized for internet presence, and facilitates navigation for your audience. Try not to think of a title as a feature of a website, but as a property that affects the entire page by setting the tone and context of that page itself — it’s your first impression.
Here, take a look at an example of a well optimized title, and then we’ll break down the elements to replicate in your own page titles.
Optimizing your page titles for mobile search is really simple. Here’s what you should look out for:
- Aim to limit your page title to only 45 characters, unlike for desktop which is 65 characters
- Position your primary keywords toward the front of the title.
- Continue to apply SEO best practices. That means no keyword stuffing, and maintaining a title that reads naturally.
TIP #4: PRODUCT BULLETS THAT DRIVE SALES
One of the major keys for your products to get noticed on Amazon is through valid bullet points. Bullet points play a vital role in every customer’s decision in buying a product. It acts as a summary which customers can read upon looking at your product. While bullet points are your best asset into convincing a customer to purchase your product, you need to put considerable effort into creating it.For starters you can consider the following:
Benefits and Features
As much as you want to put emphasis on the best features of your products through the bullet points, you must also think about what you can do to solve most customers’ problems. Your product might be a lifesaver for them. Your bullet points must not only focus on the product’s features but the benefits as well.
For instance:
If your product has any updates or if there are any changes made, you should let your customers know by including it in the list. Make your listings understandable by a ninth grade. Avoid putting ambiguous terms and jargon as much as possible unless the product is targeted towards certain customers.
Details Vs. Skimmers:
Your bullets should not only contain the right keywords and highlight your product’s best features but should also possess quality content. Have someone proofread your work for any grammatical corrections. Make enticing yet appropriate titles for your product.
You should NEVER fool your customers. Everything you incorporate in your bullet points must be true to your product. Never make false claims that your product does not possess. Customers can always post comments and ratings on your Amazon product page, and you have zero control on it.
A way that several sellers do this is by including the feature of every bullet in front of them and making them all caps. A good example is this:
FREE GLOVE INCLUDED – The fishing line comes with some handy gloves so that they will help you to provide those firm grips without slipping.
Doing this will ensure that skimmers get the main feature by just skimming through the contents and people who like to read word for word will also get something to feed their eyes on. That’s a win-win situation.
Your Call to Action:
Customers will buy your products if it has proven itself on the market.The very first step for a successful Amazon selling is making sure your products are of the best quality. Customer’s ratings on your products are still the best to help push your product sales upward. Creating quality content for your product’s Amazon listing comes second.This helps you analyze current statistics whether your product is competent enough or not. You can then make changes to your marketing plans or whatever action you think is needed.
TIP #5: NO GUARANTEE OR A LIFETIME GUARANTEE?
“Lifetime guarantees” are a slippery concept which could mean the lifetime of the customer, the product or the manufacturer. The terms and conditions should make the distinction clear.
A lifetime warranty is usually a warranty against defects in materials and workmanship that has no time limit to make a claim, rather than a warranty that the product will perform for the lifetime of the buyer.
A warranty provides a promise from one party to the other that certain conditions, such as the quality or life span of a product, will be met. If the product doesn’t meet the conditions of the warranty, it can usually be returned, repaired or replaced. If a merchant guarantees a feature of a product, or even your satisfaction with it, the same holds true. The difference between a warranty and a guarantee is largely a question of word choice.
Any promise about the quality, condition, or reliability of a product that a seller makes and that you rely upon when buying a product can create a warranty or guarantee. A direct statement, either verbally or in writing, promising that a product will meet specific expectations creates an express warranty. For example, if a car salesperson promises a minimum gas mileage for a particular vehicle, they have created a warranty.
Some products guarantee your satisfaction or provide a “money back guarantee.” If a merchant advertises a product in this way, they must be willing to provide a full refund if a customer, for any reason, decides to return the product. These guarantees may be limited to certain duration, such as 30 days after purchase.
TIP #6: MAKING USE OF EBC (ENHANCED BRAND CONTENT)
Enhanced content (which Amazon refers to as A+ Enhanced Marketing Content or simply A+ Content), anticipates all the details online shoppers may want to know about a product. … Enhanced content also contains multiple product images with different views, close-ups, or lifestyle photos with the product in action.
There are five different templates for you to explore with the EBC. We usually recommend the 1 header image – maximum size 970 x 600 pixels 5 images with maximum 300 pixels square each and the additional text placements format.
YOUR STORY:
EBC enables brand sellers to modify the product description field of their branded ASINs to incorporate new high level creative inWhen used effectively, adding EBC to your product detail pages may result in increased traffic and higher conversion rates. This guide outlines everything brand sellers need to know about EBC including guidelines, best practices and success stories.Including a unique brand story, enhanced images, and text placements.
Requirements of EBC:
EBC is open to sellers who have been approved as brand owners through Amazon’s Brand Registry process. Once approved as a brand owner, sellers will qualify to add EBC to ASINs that are part of their approved brand catalog, but cannot add content to ASINs that are not part of their brand.
“One of the most immediate impacts that Enhanced Brand Content will have for 3P Sellers in the Brand Registry program is the benefit to paid advertising conversion rates.
Conclusion: How do you Master the Act of Listing Optimization?
By increasing your product reviews you could be a best seller.They’re one of the most challenging parts of optimizing an Amazon listing. Per Amazon, businesses cannot solicit product reviews — shoppers must leave a review because they want to, not because you’re offering them something, like a discount, gift card, or another perk.Product categorization and subcategorization is another important thing you have to maintain for sales.
TIP #7: PRODUCT DESCRIPTIONS THAT INCREASES CONVERSION
If you want to build a sustainable business on this marketplace, you need to be able to attract more customers and convert a larger percentage of those customers. Writing product descriptions and publishing identical listings day after day won’t do the trick.Having that in mind, some of the few powerful ways that you can use to have an edge over your competitors are as described below:
Include an FAQ Section:
The Frequently Asked Questions (FAQ) section is a part of your website where you address common concerns, questions, and objections that customers have. The FAQ section, instead, deals with the details. It’s the go-to destination for finding answers to specific questions about your product or business operation.
An FAQ, or Frequently Asked Questions, page allows for visitors to find answers to all their questions in one place. Not only does it make life easier for your website visitors, it can save your company time and resources because you don’t have as many clients contacting you for answers.
Customers and business owners talk differently. You should be writing your page in a way that resonates with your customer, and not yourself. This means you need to use their language and their slang. It may make you cringe, but it will be far more valuable when it comes to search queries and perusing customers.
Providing an example image, or screenshot, can be a great way to add more value to your page. Make sure your visual element is applicable and sized reasonably for the page. It is just another way to add some value to your site.
As always, the key to a great website or FAQ page is to keep it customer focused. Just like your products and services, your website needs to be built around your customers and the problems you solve. If you keep customers in the middle, you will always do just fine.
Your Call to Action
In marketing, your call to action is the part of your advertisement that tells your target audience what they should be doing once they click on your PPC ad and hit your website or landing page. The simplest example of a call to action is “Buy now!”.
Before you write your call to action, determine the goal you’re trying to achieve.The best call to action phrases are brief and use strong verbs.They speak directly to the user.
Let them in on your Brand Story
Storytelling is a powerful technique for building relationships. It’s an age-old concept that brings people together and keeps them engaged. It doesn’t matter where in the world you’re based or how much funding your startup has.Good stories give big voices to small ventures. That’s why it’s mission-critical that products take the time up front to fully develop their approaches to storytelling.On a daily basis, consumers face advertising overload. Marketers are constantly competing for their prospects’ and customers’ attention. More likely than not, your brand will be buried under the spammy advertising messages.With respect to the product, a few customers prefer to buy a product that they think has some sort of positive background. Even if all it takes is for them to support a starting business owner.
Additional Keywords
To reach interested leads, you must choose the right keywords to appear in relevant search results. It’s crucial that you pick keywords that attract interested leads.When you choose keywords for your listing, you may think it’s a good idea to include some key phrases that make your product sound better than the rest. You may say it’s a “best-seller” or “the best of 2018.” On Amazon, you’ll want to avoid using these subjective keywords.
HTML OR NO HTML
With HTML tags, you have the capability to enhance product descriptions in order to more effectively convey product details to a potential buyer. Not only do HTML tags help your products stand out, but they can also be used to avoid clutter and crowded text blocks on your product page.A web browser uses HTML to understand the contents of a page and display it back to the user.
Making use of bolds and page break is well within the Amazon’s TOS, but we you should certainly use this with caution. Some of the few tags to consider are as listed below:
- Paragraph text
is one great way to structure and breakdown your sentences or paragraphs. - tag will help you to create break lines and break your texts. It is one of the most important, and it will allow you to structure your texts and prevent them from just appearing as one large block of text.
- Bolded Text will help you to lay emphasis on your words and turn them to Bolded Texts
- You can include bullets. The best way to do this, is to actually copy a bullet point and paste it in the description field. Putting some spaces before your text and a
tag to break the line will make it more structured. You should know that Amazon can make changes to their rules on HTML at any time, so you should always have your plain text description handy to use when needed. If you make use of Amazon listing service, it is not uncommon to see them provide you with the two versions (both HTML and PLAIN versions) - Bullets are a great way to highlight key product information and examples of how to use it. Bullets are also typically easier for end-users to digest and understand, as they are concise and not lengthy or overwhelming. If you paste a bullet from the ‘special characters’ keyboard before each item, add a space between that and the text, and place the line break <br> at the end
